FTC Updates

There have been some excellent posts recently about the FTC’s new guidelines on endorsements. You can find more information at DearAuthor and Huffington Post. One thing that was reassuring is that the FTC cannot actually levy fines. According to Jane at DearAuthor, it works like this: The FTC has no ability to levy fines. A charge must be made and… Read more

So the FTC doesn’t hunt me down…

The Federal Trade Commossion has issued new guidelines about book bloggers. Apparently, if I review a book and don’t tell you that I received it for free, I could be fined up to $11,000! $11,000. For a book review. Now, I do understand the motivation behind this. There are some powerful blogs (the examples I’ve read about are mostly mommy-blogs)… Read more